Board of Pharmacy Specialties

ECI has been providing public relations, graphic design, broadcast communications and marketing services for BPS since Bill Ellis, our client of 25 years, was named executive director in 2011.

Most recently, ECI designed the 40th anniversary logo; wrote and designed the new BPS website; produced and distributed a radio news release which aired on hundreds of radio stations during morning and afternoon drive; and wrote and designed eight specialty brochures.

Previously we wrote and designed the BPS interactive annual report; produced four videos on the vital role BPS board certified pharmacists play on the healthcare team from the perspective of employers, other healthcare providers, patients and board certified pharmacists; and produced six “portrait videos” on each specialty for the BPS website, social media channels and in the Specialty Council sections of the interactive annual report.

Over the past six years, ECI also designed the BPS trade show booths; designed print ads on each specialty; conducted a successful media relations campaign on the increase in the demand for BPS board certified pharmacists, including producing and distributing a Multimedia News Release; produced the first BPS overview video, a video on the benefits of BPS board certification, a video on the benefits of BPS board recertification, and a video on BPS board certified pharmacists as part of the healthcare team as told by a cancer survivor whose healthcare team included a BPS board certified oncology pharmacist, an oncologist and oncology nurses at the Rutgers Cancer Institute of New Jersey.